The Heart of Design

The Heart of Design: Spirituality, Creativity & Entrepreneurship is the forthcoming book by renowned designer and entrepreneur, Peter Gould.

An interactive guide to designing and aligning creative, professional and spiritual aspirations, The Heart of Design invites readers to discover why and how strategic value and personal transformation is unlocked through ʻdesign for remembranceʼ in the age of ʻdesign for distractionʼ.

Adapted from Peterʼs popular online program of the same name, The Heart of Design invites readers on a guided journey to empower and elevate their ideas & projects with a heart-centered, design-led process.

Discover practical ways to align timeless spiritually-grounded values with reimagined strategic design tools used by some of the worldʼs leading innovators and creative leaders.

INSPIRING JOURNEY
Peter shares insights, wisdoms and inspiring spiritual wisdoms from his interviews with more than 50 incredible individuals, including diverse creative leaders, spiritual teachers and startup founders. This also includes professionals working at iconic creative companies such as Disney, Apple, IDEO and Pixar. Readers will learn from Peterʼs unique 20 year life journey through faith, design and launching globally loved products and brands. He reveals the people and places that have inspired him, the experiences and stories that have shaped his approach, and the (often humorous) anecdotes and life lessons guiding his outlook.

CORE CONTENT
The book focuses on key stages that help readers:

• Develop a clear understanding of design, its role and potential to transform and inspire personal & professional change;
• Learn what it means to design with heart, and embrace practical steps to reframe success with meaningful, enriching work;
• Discover how to foster an entrepreneurial mindset, using strategic design tools for clarity and direction when developing ideas;
• Explore ways to iterate and progress through seasons of life, how to overcome tribulations & setbacks, guided by timeless wisdoms.

At the intersection of design, spirituality and entrepreneurship, Peter aims to inspire a global heart-centered design movement for a bright, shared future.